
In case you ever wondered how the residents in your city could become more responsible when it comes to littering (or perhaps how you could stop your kids from throwing various papers around the house), keep on reading. A fun and innovative awareness campaign was implemented for the the city of Lucerne in Switzerland. Here is an excerpt from the article published at Neue Luzerner Zeitung about these unusual game incentives: The action “Lucerne shines” was launched already in 1999. At that time,












