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I thought you might like to know that I’ve been invited by my friends at the Shih Chien University Industrial Design Department to conduct a workshop to explore the future of the Design Practice and the Practice of Design. Participants will understand and explore the changing roles of design and designers as a result of evolving industry trends and consumer needs. Central to our workshop discussions will be the function of Design Leadership and Design Research. I also think it will a




It was just like last year. Sept 27, 2013 came and went while we were knee deep in a room littered with post-it pads of ideas. So much so, that we almost forgot that it’s been 3 years since Design Sojourn became a strategic design consultancy. Most of the learning we spoke of in our first year still holds true, especially our values and our mission which you see boldly displayed above. The overall strategy is also still sound and we will continue to follow it. But some of the thin




The British Design Council has found that every £1 spent on design gives you over £20 in increased revenue, £4 increased profit and £5 in increased exports. A very nice and handy statistic to be liberally used in your next discussion with a business leader or decision maker. Can’t see the video? Click here. The Design Council has been working with the Arts & Humanities Research Council to measure the value that design thinking brings to small businesses. What we found is that de




In a rare interview with Fastcompany, CEO Dietrich Mateschitz shares his thoughts about what Red Bull is all about. What Red Bull stands for is that it “gives you wings…,” which means that it provides skills, abilities, power etc. to achieve whatever you want to. It is an invitation as well as a request to be active, performance-oriented, alert, and to take challenges. When you work or study, do your very best. When you do sports, go for your limits. When you have fun or just relax, be aware of




Adaptive Path has designed a nice little mini-site to share and showcase their guide to Experience Mapping. Very generous of them and too good not to share with you. They have a really nice process of turning the entire Experience Map into a story. Which it should be. A story of a better life. Hat tip to @timleberecht for the link.




This has to be one of the best definitions of the term “customer touchpoint or touch point” I’ve seen: The marketer’s erogenous zone. An interaction between a business and a customer. Executives who walk a mile in customers’ shoes before racing to “improve” relationships with big ideas tend to be more sensitive to crucial touch points. Meant as “tongue in cheek”, but a very accurate description for an overused and often misunderstood term.




Can’t see the video? What an amazing feat of design and engineering. A super long xylophone, created in the forest of Kyushu in Japan, runs down a hill and plays Bach’s Jesu, Joy of Man’s Desiring. This was an ad for NTT Docomo’s new Touch Wood phone. Love the ad, but not too hot on the phone. Want more? Check out “the making of” below and fully appreciate the precision engineering it took to make it work.




Our Design Led Innovation client consulting or facilitation sessions often involves a business diagnostic activity, that is split into something I fondly call: hard and soft diagnostics. A hard diagnostic, aptly called as it covers hard financial numbers, covers things like market share, revenue, profit, margins etc. This is a pretty meaty and tangible discussion, with a lot of great tools such as the Business Model Canvas by Alex Osterwalder or the Lean Canvas by Ash Maurya to support the




A great little video that accurately describes the changes the Industrial Design profession has gone through in the last 10 years. Notably how in the past a product’s form was largely driven by the engineering components inside it. But today, with miniaturisation and the move to digital, our Industrial Design solutions can be anything. The question is what? Via: Frog




The frame of tablets stealing PC market share might not make sense much longer. Even if it doesn’t soften the sting for fading makers of desktops and laptops, industry observers like Mikako Kitagawa, the Gartner analyst who worked on its report, are just waiting for the day when they can stop treating the two as distinct markets. “If you look at the consumers,” she says, “they don’t look at ‘I’m going to PCs’ or ‘I’m going to use tablets.’ They are going to buy whatever is available for them an




I don’t make this kind of stuff up. According to Surface Magazine Asia: Samsung’s aesthetic motto, Minimal Organic, is all about simplicity and a focus on softer features. The applies to small, mobile products, just as much as larger hardware like TV or speakers. It looks like a pretty logical and obvious contrarian approach to the current “Minimal Geometric” aesthetic made popular by Apple. Looks like it’s working well for them, what do you think? Via: Surfa




Well…they could if they did this: I assert there’s something else that makes Apple is unique amongst its (asymmetric) competitors (e.g. Google, MS, Samsung): It only focuses on one customer: The Consumer. In my experience, the behaviors and culture of an organization (large or small) that focuses on the Consumer as a customer is diametrically incompatible with the behaviors and culture of an organization that focuses on Business as a customer. Focusing on the customer/consumer resolves



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