Hugo Boss is the renowned brand fragrance by HUGO that was first released in 1995 and is occupying one of the top ranks among the competitors. In order to keep it up, they have decided to launch their limited edition fragrance named as HUGO Man Exclusive and has asked Karim Rashid, the international designer, to design the bottle. The outcome was superb. With the illuminated color combination on white background with an exceptional shape to be a fragrance bottle, it would be able to generate customer allure. Moreover, the water bottle like cap is really rare to see on a traditional fragrance bottle. HUGO will release 1000 copies of this soon through 100 different outlets worldwide.

Designer : Karim Rashid