Drawing inspiration from the On/Off icon of electronic devices, designer Marco Lana has come up with an innovative lamp called “Turn On” that can be switched on and off simply by turning it from left to right and vice versa. Designed as a part of the furniture series “on-off,” the rechargeable lamp can be used both indoors as well as outdoors, without needing a socket. The lamp has two identical faces and comes without back, so it could be placed in any corner of a room and viewed from different angles. Finished in opal plexiglass, the central part of the lamp illuminates by internal LED lights. The Turn On lamp provides a new way of using the light wherein lamp itself becomes the switch to stimulate the user.